Get noticed by suitable buyers.
Help more people who need what you sell find your business online.
You already have something people buy. I help more of the right people discover your business, understand what you sell, enquire with confidence and move towards becoming paying customers.
More customers, more revenue and a brand people remember.
For established businesses with a product or service customers already pay for.
Some businesses need more customer enquiries. Others already get messages but lose too many people before the sale. Some don't know which marketing is actually producing customers.
Help more people who need what you sell find your business online.
Show your work, explain your offer clearly and make it easier for buyers to take the next step.
Help the people receiving enquiries keep track, follow up and work towards real buying decisions.
I work with established businesses on online credibility, useful content, targeted advertising, sales pages, customer enquiries and practical follow-up.
Which part deserves attention depends on what your business sells, how customers buy and what is happening right now.
The first question isn't, “What advert should we run?” It's, “What will help your business get better customers?”
I started by finding people who might want what I was selling, speaking to them and trying to turn enquiries into actual sales.
Over time that took me into paid advertising, landing pages, direct response and selling physical products online. The lessons weren't always smooth—but they taught me to look beyond clicks and ask what happens all the way to payment.

Customer acquisition is the main service. Writing, teaching and speaking are other ways I share what selling and operating businesses have taught me.
See working examples and the evidence behind the way I approach customer acquisition.
Next bookA new practical guide for established business owners is in development.
CommunityPractical ideas about customers, selling and understanding what needs work in a business.
See how I work with established businesses and decide whether the service makes sense for yours.